Unravel
A collaboration between Samaritans and Wool and the Gang knitting company (and craft-aficionados), this campaign seeks to reduce the stigma around mental health struggles by encouraging people to #TALKABOUTIT. The combination of yarn as the hero graphic element and poppy colours creates a dynamic and empowering look and feel, making the whole of the campaign more approachable for the intended target.
This is conceptual work for a student project. If you would like to see more work on this project, please get in touch.